Our story
Treats made with a pet-parent mindset.
Waggy Fresh started with a simple standard: if a treat needs a long label to explain itself, it is not the treat we want to build around.
Why Waggy Fresh
Simple treats, stronger standards.
Waggy Fresh started as a side project for one picky dog and a pantry full of treats we didn’t trust. Pup-Kin Gobblers came out of that: turkey, pumpkin, and nothing else on the label. We’re a small operation, so every batch gets the same attention — no shortcuts, no filler ingredients, no artificial anything. If we wouldn’t feel good handing it to our own dog, it doesn’t go in the bag.
What guides us
Simple standards, clearly stated.
Clear ingredient notes
Straightforward product details that help pet parents choose with confidence.
Dog-first flavor
Recipes and product names built around the joy of treating a happy dog.
Retail ready
Practical packaging and clear communication for direct orders, local shops, events, and wholesale conversations.